Dave Mott is a founding member and co-Artistic Producer of Upintheair Theatre and the co-producer of rEvolver Theatre Festival (which is on now until June 3). In the latest Theatre Wire video, Dave sat down with Sara Bynoe to talk about how to get people who are new to theatre to go to theatre. What tricks have you used when bringing out your non-theatre friends? Have Dave’s tricks worked on you? What convinces you to go see a show?